- Worcester State University News - https://news.worcester.edu -

University Website Wins Award for Responsive Design

The Marketing Office is proud to announce that the Worcester State University website has received a 2015 MobileWebAward [1] from the Web Marketing Association for its responsive design.

“The responsive website [2] was designed with the primary goals of improving WSU’s reputation for academic excellence among prospective students, portraying Worcester State as a destination university, and enhancing the quality of our undergraduate and graduate applicants,” we explained in our nomination. “It is designed to be intuitive, visually appealing, informative, engaging, and interactive on all devices. Our secondary goal was to elevate the design, functionality, and messaging in the four most visited areas: academics, admissions, continuing education, and Graduate School.”

Responsive web design enables a website to look good on any device ranging from a desktop to a smartphone. According to a 2013 Pew Research Center report [3], 34 percent of cell internet users go online mostly using their phones.

In 2015, 15 percent of Americans ages 18-29 admitted to being “heavily dependent on a smartphone for online access,” according to another Pew report [4].

By programming WSU’s website to be responsive, its broad range of visitors—from prospective students on smartphones to employees on desktops—can view pages seamlessly and clearly.

Photo taken by Eric Nichols, an adjunct faculty and photo lab technician in the Communication Department [5].