Oudan to Publish Paper on Marketing’s Role in Emerging Economies

September 5, 2017
By: WSU News

Rodney Oudan’s (Business Administration and Economics) paper entitled “Interface between Marketing, Policy and Development in Emerging Economies. An Exploratory Study and Evaluation” has been accepted for publication in the next edition of the International Journal of Business and Economic Development (Vol. 5 Issue 3 November 2017).

The paper addresses a valuable topic of marketing role in the emerging economies as they move towards economic development.

The topic has both practical and theoretical relevance for today’ rapidly changing global marketplace.

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