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Brooks Co-Presents Paper on Gender and Infant Clothing at Sociology Event

July 22, 2014
By: Worcester State University News

Robert Brooks (Criminal Justice) and Alain Blunt of University of Massachusetts Dartmouth presented a paper at the International Visual Sociology Association’s annual conference in Pittsburgh in June 2014.

The paper is titled “Flyaway Girls and Grounded Boys: Gendered Text and Image in Infant Clothing.” It is based on a qualitative content analysis of infant clothing offered by major retailers.

Overall, Brooks and Blunt found that the clothing demonstrates what amounts to a practice of “gender branding” that almost invariably constructs and reinforces rigid, essentialist notions of gender.

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